Capability
Capability Exploration is a service offered by Screen Andragogy that measures the viability of an idea and its elements in the pre-production stage. It helps identify the core DNA of the content, showing its strengths and weaknesses, and determining the level of audience interest, size, and demand. This research helps save clients’ money by ensuring that the content matches audience demand and can be conducted through quantitative measures and may also include a qualitative component. The goal of Capability Exploration is to provide clients with valuable insights into the potential success of their content before they make significant financial investments.