Playability Screenings
Playability Screenings is a research method used by Screen Andragogy to evaluate the emotional engagement and word-of-mouth potential of content. It is not based on opinions but on decades of experience observing and interacting with audiences around the world. The screenings use both quantitative and qualitative methods, accompanied by dial feedback, to gather data both in-person and online. The results of the Playability Screenings are used for both diagnostic and greenlighting purposes and provide insights into what is and isn't working in the content. This helps the Screen Andragogy team make informed decisions and optimizations to ensure that the content will be successful with audiences.